The world of watches is changing in more ways than one. When people used to Google ‘best watches for men’ the results lacked variety. Nowadays, horology is so much more than Rolex, Omega and Patek Philippe. For a start, there’s the MoonSwatch. Yep, no biggie that one. Then there’s the fact the bubble seems to have burst in terms of people’s willingness to pay mad money for a grail watch. Though prices for certain models remain strong, they are at least a bit closer to retail than they were a year ago, and such watches are becoming easier to find on the secondary market.

But the fact that most people will still find themselves on a hiding to nothing if they walk into certain authorised dealers with cash-in-hand to buy the more popular pieces suggests that they could start taking their money elsewhere – which is where this watch guide comes into play. Because there’s no shortage of options for anyone who has decided that they don’t necessarily have to follow the crowd.

Read More: https://www.gq-magazine.co.uk/gallery/best-mens-watches